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Mercedes Erra : ウィキペディア英語版 | Mercedes Erra
Mercedes Erra is a French business woman who was born 23 September 1954〔 in Sabadell near Barcelona. She is the Executive President of Havas Worldwide (formerly Euro RSCG Worldwide),〔Emma Hall, "Havas Drops Euro RSCG Brand Name, Adds Havas Digital" Ad Age, 3/1/2012 http://adage.com/article/global-news/havas-drops-euro-rscg-brand-adds-havas-digital/233063/〕 Co-Founder of BETC, and Managing Director of Havas.〔 Mercedes Erra is an expert and specialist in branding and communication building. She is famous for working on different subjects and inspiring new ways of communication for brands such as health for Danone, young for Evian, or the vision of Air France. Her "Roller Babies" campaign for Evian (played to the song Rapper's Delight) made the Guinness Book of Records for being viewed over 75 million times.〔 The agency she co-founded, BETC Euro RSCG, has, in 15 years, become the first French agency and the second most creative in the world (Gunn Report January 2011). == Biography ==
Born in Barcelona, she moved to France at age six.〔 She studied at HEC Paris (Promotion 1981).
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